Category Archives: Technology

The two main information technology channel challenges for 2016

Reading time: 2 minutes. I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information technology companies that want to serve their customers … Continue reading

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Renovating and consolidating the TBK Consult web sites

– Reading time: 4 minutes – This post is from “our own world” and describes the project of renovating the TBK Consult web sites. I would be grateful for any comments and suggestions from those of my readers who know much more … Continue reading

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Building Successful Partner Channels – the video series

Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long tradition in the software industry. For some software companies the indirect channel has been a major contributor to global … Continue reading

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This formula will make your channel partners successful

– Reading time: Less than 4 minutes – Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel partner are product focused). However, the single … Continue reading

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The differences between the direct and the indirect go to market approaches

– The average reading time for this post is less than 4 minutes –  Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of … Continue reading

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The magic happens when you want to make the world a better place!

– The average reading time for this post is 4 minutes – When Özlem Turhan enters the stage in New York tonight to receive the Stevie Award for the Best New Product or Service of the Year – Consumer Services she will think back on how … Continue reading

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“The Navision Model” was born when IBM said no thanks

– The average reading time for this post is 10 minutes – 25 years ago three young gentlemen from Jutland in Denmark set up a small office in Hamburg, Germany, from where they would sell the Danish financial software program Navigator … Continue reading

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Why we should always share with others

Very few of us share the recognition that Sir Richard Branson enjoys, thus all of us should have more reason to create awareness for ourselves than he has. Richard Branson writes all his posts himself. Because he needs the attention … Continue reading

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How LinkedIn made me a bestselling author

Why did you look at my LinkedIn profile? I get asked this question frequently and my answer is always the same: Sorry, but I don’t remember When I do research for my own activities or for my clients, LinkedIn is … Continue reading

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The price is what we pay – the value is what we get

– The average reading time for this post is 5 minutes – Do you focus on the price or on the value? As consumers we often focus on price (or cost of acquisition). If we can get the exact same … Continue reading

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