Going Global on a Shoestring – The Final

The average reading time for this post is less than 10 minutes

by Edvard EriksenWhat made Dataco so incredibly successful? How could we launch a complete LAN/WAN product line and achieve global coverage in less than two years and reach a position to sell the entire company in just four years?

The first two parts of this story can be read here:

Going Global on a Shoestring – The Start
Going Global on a Shoestring – Retrospection

Things were going well in the Danish market, so we brought in Jan de Blanck as sales manager to take responsibility for all the sales activities domestically. This released me to start penetrating global markets. Continue reading

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Going Global on a Shoestring – Retrospection

by Edvard Eriksen

The average reading time for this post is less than 5 minutes

The first part of this story can be read here:

Going Global on a Shoestring – The Start

What made Dataco so incredibly successful? How could we launch a complete LAN/WAN product line and achieve global coverage in less than two years and reach a position to sell the entire company in just four years? Continue reading

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Going Global on a Shoestring – The Start

by Edvard EriksenAverage reading time for this post is 8 minutes.

What made Dataco so incredibly successful? How could we launch a complete LAN/WAN product line and achieve global coverage in less than two years and reach a position to sell the entire company in just four years?

Some of the “unfair” advantages of coming from a small country with its own language are:

  1. You are forced to speak foreign languages,
  2. You are forced to look beyond your own borders for business growth, and
  3. You don’t have a lot of money to play with.

When I received “the” phone call in the spring of 1986, I was country sales manager for Control Data Corporation in Denmark. Continue reading

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My Paradise in Croatia

Starigard Map OverviewJust after leaving the Sveti Rok tunnel on the A1 motorway and descending southbound towards the Adriatic Sea you will cross the #8 coastal highway running from Rijeka in North Croatia to Dubrovnik in South Croatia. If you leave the motorway and go northwest on highway 8 for approximately 20 minutes you come to the Paklenica National Park and the small town of Starigrad.

Paklenica is a mountainous area well know to rock climbers around the world. Continue reading

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Why and When Do We Need Software Product Managers?

– Average reading time for this post is 5 minutes –

software product management2Why would we need a product management function? When is the right time to appoint someone to take the lead on software product management?

A product manager leads and manages one or several products from the inception to the phase-out in order to maximize life-time business value.

Continue reading

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Why management misalignment is a productivity drain

misalignmentIf you are a frequent business traveler who travels alone, then you often have the opportunity to overhear other business travellers’ conversations. What do your fellow business people actually talk about?

How they can make the world a better place?

How they can provide better value to their customers?

Never! Continue reading

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The ignorant customer and the unfortunate salesman?

Crazy SalesmanThis picture has been posted on LinkedIn several times over the last few years.

The context has always been that “sometimes corporate executives are so busy (or ignorant) that they do not take the time to consider new solutions that could improve their situations dramatically.”

When I saw the cartoon the first time I also throught that the King must be daft. However, when I thought twice about it I changed my perspective. Continue reading

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How to concentrate and focus on your work

Time is very democratic resource: 24 hours a day for everyone.

Time is very democratic resource: 24 hours a day for everyone.

Do you face a challenge concentrating and focusing on your work? Do you get distracted by phone calls, emails, text messages and people knocking on your door?

I assume we all face these challenges. Books have been written about how to effectively deal with them. Still we struggle to stay focused and concentrated. Continue reading

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Outdoor advertising for you, everybody and me

outdoor advertising“Outdoor” is one of the few analog advertisement channels that have survived the digital tsunami.

Traditional analog advertising has lost terrain simply because consumers and businesses spend less and less time reading newspapers and magazines and watching broadcast television. When readers and viewers walk away so does the advertisement spending. It simply goes where the readers and viewers go and currently that is to the online media. Continue reading

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A letter from Amazon.com

AmazonI received a letter from Amazon.com today.

As an author myself I agree 100% with Amazon.com. 

Here is the letter: Continue reading

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