Tag Archives: Business Model Generation

Key Considerations for the Direct vs. Indirect Go-to-Market Approach

This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal.

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This formula will make your channel partners successful

– Reading time: Less than 4 minutes – Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel partner are product focused). However, the single … Continue reading

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The differences between the direct and the indirect go to market approaches

– The average reading time for this post is less than 4 minutes –  Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of … Continue reading

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