There were many surprises and set backs on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective.
Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors.
Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep and grow happy customers providing solutions with our product as a core component.
When Özlem Turhan enters the stage in New York tonight to receive the Stevie Award for the Best New Product or Service of the Year – Consumer Services she will think back on how this all started just a little over a year ago.
These 6+4 habits are really simple to learn and do not require a Ph.D. in astrophysics. Anybody can follow them although very few actually do. If you follow them you will have an easier life and people will notice and respect you.
Most of the posts I read on the LinkedIn Sales Pulse are related to situations where it is very hard to find potential customers for what we offer and where selling to these potential customers seems very hard as well. Many of the posts sound as if sales is like marching in the desert looking for water. We are constantly thirsty (the sun is burning down mercilessly on our unprotected heads) and there is per definition not…