You will have to continue to test, measure and test because the markets move all the time and what worked well yesterday may not work well tomorrow. The other day I received this question from one of my readers: Do you think that sending old fashioned “snail mail” might be a better method than cold…
Let’s just face the brutal facts: Marketing and sales are not the core competencies of most information technology companies and that is the primary explanation that they may make it out of the startup stage, but they very rarely make it to the tipping point and beyond.
In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs.
In the video, I discuss how can you design your value propositions to release the full potential your partner channel.
I the video I discuss the principles for when we can choose the indirect approach through independent channel partners and when are we better off going directly to the markets.
In this industry it is not enough to get the good ideas – you need to get them before everyone else makes them common best practise.
Picking the right person and getting the right team into the right seats on the bus is no simple endeavour.
There were many surprises and setbacks on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective.
Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors.
Your product is a crucial part of your business model, but there are other building blocks that are just as important.