iPad – I like it.

I got my iPad 4 weeks ago through our office in Germany (not out in Denmark yet). I took it with me on my vacation to Croatia and Italy and am exited about the Ding....

Helly-Hansen and online shopping – a sad experience

I am a passionate skier.  But my ski dress needs to be replaced.  I bought my ski jacket in New Zealand in 1995.  It’s a Columbia and it has served me well.  The ski pants was bought in Århus in Denmark in 1996 and they are Helly Hansen....

Selling software through a channel

Using a channel of independent companies to resell, implement and/or service your customers has a long tradition in the history of the software industry. For some software companies the channel has been a major contributor to global success, but for most software companies making it work is a constant...

Internet Radio Rocks

Ever listen to Internet Radio? Moving back to Denmark from Germany in 2001 I really missed listening to SWR1.  Great music, commentary and Verkehrsmeldungen (Stau, Stau, Stau).  One evening I did a little surfing on the net and there it was! SWR1 to be streamed directly to my speakers...

Which market?

I  frequently meet with software companies from around the world, where we discuss issues around internationalization. One typical question is which market (geography) to penetrate first or next.  I ask them the following question: “Assume that I know everything about each individual market in world.  Which questions would you...

People makes the difference, not products

I had lunch with a friend of mine the other day.  He had just finished selling a company he started 2 years ago for the neat sum of XX million Euro.  Now, how do you do that? Well, his case is really interesting.  Had they invented a new gismo...

Winning Gold Medals in the Software Industry

In general, companies are good at developing new products, but often lack the skills to make them internationally known. Unfortunately, not many have serious medal chances! The globalisation process is gathering pace all the time and in the case of the software industry it is galloping along. We have...

Personal e-mails as a marketing vehicle?

Each person in your organization is submitting in average 10 personal e-mails to external business contacts each and every working day. If your company employs 500 people the volume of personal e-mails to external contacts will be in the magnitude of 1.000.000 each year....

The European challenge (one of them..)

Europe is a very fragmented market for almost anything. Most established companies have found ways to manage the many languages, cultures, tastes, behaviours, differences in legislation and other characteristics that makes Europe such a difficult and expensive place to do business....

The World is Flat

First posted: 16-08-2007 In his recent book “The World is Flat” Thomas L. Friedman reviews the consequences of the ever increasing capacity of the Internet. Particularly the improved communication bandwith between The USA and The Far East as well as the appetite of new Far East generations on higher...