Building Successful Partner Channels in the Information Technology Industry
The objective of this 2-day workshop “Building Successful Partner Channels in the Information Technology Industry” is to give information technology business development, marketing, sales and other revenue generation professionals an opportunity to review and discuss the issues related to growing local and global market share through a channel of independent business partners.
The workshop primarily addresses issues related to growing revenue and market share of B2B information technology through a channel of independent resellers. Anyone responsible for strategies and activities associated with business development, marketing, sales and revenue generation through a channel of independent resellers should participate in this workshop.
The workshop uses three case stories to illustrate how to use business development frameworks in the real world. The three case stories will help the attendees understand the application of the business development frameworks and prepare them for their use in their individual businesses and channel development efforts.