Nine Steps to a Successful 2019
One of the biggest time savings I have achieved comes from the decision to set up an office at home. Besides a saving of $10,000 in annual rent, I save 45 minutes every day on the commute. This corresponds to 50 effective working days per year....
Developing and Maintaining a Channel Partner Program
In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs. This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: Using a channel of...
The Channel in Your Value Proposition
In the video, I discuss how can you design your value propositions to release the full potential your partner channel....
When to Choose an Indirect Channel and When to go Direct?
I the video I discuss the principles for when we can choose the indirect approach through independent channel partners and when are we better off going directly to the markets....
Why I now have a Facebook page for my readers
Having conversations with your current and potential readership is a great way to promote a book and add value. But as each book is a $10 item these conversations have to take place in the public space helping drive the buzz and bring in more readers....
Software Industry Conference 2016
In this industry it is not enough to get the good ideas – you need to get them before everyone else makes them common best practise. I have been invited to deliver the closing keynote presentation at the Software Industry Conference in Bussum, the Netherlands on March 17th 2016. The title...
The successful turnaround of Secunia, part 3
Picking the right person and getting the right team into the right seats on the bus is no simple endeavour....
The successful turnaround of Secunia, part 2
There were many surprises and setbacks on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective....
The successful turnaround of Secunia, part 1
Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors....
The two main information technology channel challenges for 2016
Your product is a crucial part of your business model, but there are other building blocks that are just as important....