Going global on a shoestring

Strategies for global expansion when your budget is small.

 Going Global on a Shoestring is a handbook for the executives and business developers in small and medium sized software-companies (20-200 employees) that lay out the strategies for global expansion as well as perform the actual field work with winning the first customers abroad.

Buy the book here

The Practical Guide

Finally, a book that is directing the international journey for software companies practically and in a straightforward manner.


Gönül Kamali / YASAD

That’s How to do it

I recommend this book to any software techie who wants be ahead of the competition.


Stefan Avivson / Amazon

A must read

The complete guide to the owner or CxO in a software company that wants to scale internationally.


Reader Review / Amazon

Getting the foundation

 It is a book about how to get the first customers outside your domestic market. We could call it establishing the foundation for global growth.

Getting that foundation in place and then scaling it to market leadership are two very different tasks. This book is mainly about the first task and not so much about the other.

Buy the book here

Follow me on LinkedIn

I’m active on LinkedIn – don’t hesitate to follow me there.