Is There a Recipe for Success?

I make reflections on this subject because, while I wrote the book 5,460 Miles from Silicon Valley (The In-depth Case Study of What Became Microsoft’s First Billion Dollar Acquisition Outside the USA), it was repeatedly suggested that I should draw some general conclusions from the story, which other entrepreneurs could learn...

When Microsoft bought Navision

In my opinion, Navision continues to be an excellent example of how to bootstrap and grow a successful global company based in Denmark. ...

International Bestsellers – Marketing 2

This is the seventh article in a series describing how I produce international bestsellers. This time we will be discussing further how I approach marketing. ...

International Bestsellers – Marketing 1

This is the sixth article in a series describing how I produce international bestsellers. This time we will be discussing marketing. Links to the first 5 articles: Article 1: How to make an international bestseller Article 2: The four main activities in producing a bestseller Article 3: Idea and creation Article 4: Production...
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