International Bestsellers – Marketing 1

This is the sixth article in a series describing how I produce international bestsellers. This time we will be discussing marketing. Links to the first 5 articles: Article 1: How to make an international bestseller Article 2: The four main activities in producing a bestseller Article 3: Idea and creation Article 4: Production...

The four main jobs in the creation of a bestselling book

Being an indie publisher does not mean that you can skip any part of the process. It just means that you yourself have to organise, finance and manage all the activities that a traditional publisher would take your book through....

Preparing for 2022: It is sandbagging time again – are you ready?

Accepting a budget you don’t believe in brings you into a psychological mode of proving you were right. Any option of proving that you cannot deliver will be used in a self-destructive approach towards failure. As a manager in the corporate environment, you must always be prepared to walk...