International Bestsellers – Marketing 1
This is the sixth article in a series describing how I produce international bestsellers. This time we will be discussing marketing. Links to the first 5 articles: Article 1: How to make an international bestseller Article 2: The four main activities in producing a bestseller Article 3: Idea and creation Article 4: Production...
International Bestsellers – Distribution
This is the fourth article in a series describing how I produce international bestsellers. This time we will be discussing distribution....
International Bestsellers – Production
This is the fourth article in a series describing how I make international bestsellers. This time we will be discussing production....
International bestsellers – idea and creation
This is the third article in the series on how I make international bestsellers....
How Navision Cracked the North American Market
A small Danish software company, PC&C, founded in 1984, originally developed Microsoft Dynamics NAV (now Business Central)....
Celebrating Eighteen Years on LinkedIn – What Did I Learn?
In the beginning, I thought LinkedIn was a digital version of my personal network. I only invited and accepted invitations from people that I knew. People I had met. So, for close to ten years, not much happened....
The four main jobs in the creation of a bestselling book
Being an indie publisher does not mean that you can skip any part of the process. It just means that you yourself have to organise, finance and manage all the activities that a traditional publisher would take your book through....
When I Was Among Denmark’s Most Influential People
When you are in a job and consider taking on a new one, it's because something pulls and something pushes! That was also the case here....
Preparing for 2022: It is sandbagging time again – are you ready?
Accepting a budget you don’t believe in brings you into a psychological mode of proving you were right. Any option of proving that you cannot deliver will be used in a self-destructive approach towards failure. As a manager in the corporate environment, you must always be prepared to walk...
How the Value of a Reseller Channel Can Be Counted in Billions
When a customer implemented an ERP solution from Navision, only ten per cent went for licenses. Ninety per cent of the value was created by and remained with the dealers....