This is the sixth article in a series describing how I produce international bestsellers. This time we will be discussing marketing. Links to the first 5 articles: Article 1: How to make an international bestseller Article 2: The four main activities in producing a bestseller Article 3: Idea and creation Article 4: Production...

This is the fourth article in a series describing how I produce international bestsellers. This time we will be discussing distribution....

This is the fourth article in a series describing how I make international bestsellers. This time we will be discussing production....

This is the third article in the series on how I make international bestsellers....

A small Danish software company, PC&C, founded in 1984, originally developed Microsoft Dynamics NAV (now Business Central)....

In the beginning, I thought LinkedIn was a digital version of my personal network. I only invited and accepted invitations from people that I knew. People I had met. So, for close to ten years, not much happened....

Being an indie publisher does not mean that you can skip any part of the process. It just means that you yourself have to organise, finance and manage all the activities that a traditional publisher would take your book through....

When you are in a job and consider taking on a new one, it's because something pulls and something pushes! That was also the case here....

Accepting a budget you don’t believe in brings you into a psychological mode of proving you were right. Any option of proving that you cannot deliver will be used in a self-destructive approach towards failure. As a manager in the corporate environment, you must always be prepared to walk...

When a customer implemented an ERP solution from Navision, only ten per cent went for licenses. Ninety per cent of the value was created by and remained with the dealers....