★★★★★ “Fantastic! I found this book helpful for restructuring our channel strategy in one business line and the creation of a new channel of indirect partners. I would highly recommend this to anyone looking to learn more about the indirect channel strategy.”Amazon Customer Review
In this book, I share my experience with building and managing independent channel partners in the software industry. Using the business model framework introduced by Alexander Osterwalder, the book gives the reader a practical approach for designing and implementing productive channels of resellers.
The ideal book for anyone in the software industry searching for inspiration on how to build or improve the productivity of a partner channel.