On-site workshop: Revenue Generation Fundamentals

The Challenges

Most small and medium-sized B2B process optimisation software companies face challenges ensuring steady and predictable growth.

The buying journey for this type of software takes months or even years. Selection criteria are complex, decision stakeholders shun innovative approaches, and the risk is considered high. Many formal and informal variables affect the customers’ final committee-driven purchase process.

Objective and Outcome

Building a solid and growing pipeline and driving the opportunities to successful fruition on a small budget requires a systematic approach across all the revenue generation disciplines and activities.

The workshop aims at developing a systematic approach to your situation. It helps you design and maintain productive and scalable revenue generation processes when you have a great product but only a tiny budget. It offers terminology and methods that, applied across the organisation, will increase the probability of a successful outcome.

At the end of the workshop, we will have developed and documented an action plan with items aimed at fixing the issues.

Book the workshop here

Your Workshop Facilitator

Hans Peter Bech

I have facilitated workshops on revenue generation in the software industry using various formats for over ten years. The current customised format offers the client the most value.


The workshop is timeboxed to two days with two three-hour modules per day.


The agenda is client-specific. You will brief me on your situation, challenges, and objectives through one or more web meetings. I will draft the agenda based on your input and my independent research.

Workshop Prerequisites

The workshop assumes experience with general business financial concepts such as revenue generation, cost of goods sold, operational expenses and return on investment considerations. Reading my book Revenue Generation Fundamentals before the workshop will be advantageous.

Number of Participants

There is no limit on the number of participants. However, more than ten attendees are not recommended.


The client provides the workshop facilities, including food, beverages and an appropriate room with a projector and whiteboards.

Workshop fee

Denmark:                            EUR 8.750
Europe:                               EUR 9.500
Rest of the world:               Please ask.

Fees are net before taxes.

What others have said about my workshops

“We have engaged Hans Peter Bech to assist us with our international business development activities. His book Going Global on a Shoestring offers great inspiration, and his experience with market development for vertical enterprise software is very valuable to us.”

Tue Høilund-Carlsen 

“As our software is needed worldwide, we have asked Hans Peter Bech to assist us in designing our global go-to-market strategy.”

Gregorio Navarra

“Scifeon is a young software company that helps laboratories worldwide improve productivity and data management. We have engaged Hans Peter Bech to help design our global go-to-market strategy.”

Thomas P. Boesen