Author Archives: Hans Peter Bech

About Hans Peter Bech

Hans Peter Bech is an Amazon bestselling author. He is a frequent blogger on issues related to growing software driven companies to global market leadership and has written several books and numerous whitepapers on business development in the software industry. Hans Peter also facilitates workshops for commercial professionals in the TBK Academy® and is an advisor for governments and private companies. Hans Peter holds a M.Sc. in macroeconomics and political science from the University of Copenhagen.

Please visit www.tbkconsult.com/blog for my posts

Thank you for visiting my blog. I have moved to www.tbkconsult.com/blog. I started blogging in August 2007 and started using WordPress in February 2008. Since then I have written more than 1.000 posts primarily about business development, marketing and sales in the information … Continue reading

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“Revenue Generation” as a Service

The information technology industry enjoys steadily diminishing barriers for market entry and struggles with ever diminishing windows of opportunity. A steadily increasing number of competitive products and services have to make it to market leadership at an ever increasing speed. … Continue reading

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Channel Partner Recruitment from Early Stage to Late Stage

This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a channel of independent companies to find, win, make, keep and grow happy customers on … Continue reading

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Developing and Maintaining a Channel Partner Program

This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a channel of independent companies to find, win, make, keep and grow happy customers on our … Continue reading

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The Channel in Your Value Proposition

This is the third video in a series of five that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long … Continue reading

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Key Considerations for the Direct vs. Indirect Go-to-Market Approach

This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal.

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When to Choose an Indirect Channel and When to go Direct?

This is the first video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Using a channel of independent companies to find, win, make, keep and grow happy customers … Continue reading

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Why I now have a Facebook page for my readers

Reading time: 2 minutes I have been very fortunate to have received many positive reviews for my recent book on Amazon. I also have received many encouraging emails from readers who like the book and who have certain questions they would … Continue reading

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Software Industry Conference 2016

I have been invited to deliver the closing keynote presentation at the Software Industry Conference in Bussum, the Netherlands on March 17th 2016. The title of my keynote is: Selling Information Technology in the 21st Century I will prepare my keynote in … Continue reading

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How will you know if a certain sales approach will work or not?

– The average reading time for this post is 4 minutes –  The other day I received this question from one of my readers: Do you think that sending old fashioned “snail mail” might be a better method than cold calling … Continue reading

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