Do you need more inbound and high-quality leads?

Then, you need to produce high-quality marketing content continuously.

I can do that for you.

The AIDA principle

Awareness -> Interest -> Desire – Action

No one can buy from you unless they know that you exist and are convinced that you offer something of value to solve a problem they have.

However, knowing you is only the first of many steps in a buying journey.

By offering high-quality content, you allow potential customers to familiarise themselves with your capabilities before deciding to reach out. During their study, they should build confidence and trust in your ability to deliver a solution that will work and that running a project with you is a good way to minimise risk.

Developing content that potential customers find as they look for solutions to their problems is an excellent way to help fill the funnel at the top.

It is called content marketing

Content marketing allows you to engage with your target audience by providing valuable and relevant content. This engagement fosters a sense of trust and credibility. You establish yourself as an authority in the industry through informative and well-researched content. This authority will attract potential customers and clients.

Content marketing is an effective way to educate your audience about products, services, or industry-related topics. Educated customers are more likely to make informed decisions and reach out.

High-quality content is a key component of SEO. Search engines prioritise websites that consistently produce valuable content, leading to higher rankings and increased visibility.

Content marketing generates leads by offering valuable resources in exchange for contact information. This allows you to build a list of potential customers for future marketing efforts.

Compared to traditional advertising methods, content marketing is a more cost-effective approach for B2B software companies. By creating and pushing content online, you can reach your key audience without the high costs of traditional advertising channels.

Well-crafted content has a lasting impact. Evergreen content continues to attract and engage audiences long after being published.

Content marketing is not just about attracting new customers; it can also help retain your existing ones. Regularly providing valuable content keeps your current customers engaged and loyal.

Content marketing can be tracked and measured, allowing you to analyse its effectiveness and make data-driven improvements to your strategies.

In summary, content marketing is effective because it enables you to connect with your key audience, establish authority, educate, improve search engine visibility, generate leads, and do so in a cost-effective and measurable way.

Samples of my work for other clients

 Web text: Damgaard Company 
Whitepapers: TBK Consult 
Videos: Microsoft 
e-books: Bilagscan 
Case stories: Leman 
Articles: QBS GroupScifeonRambaseFotowareScalepoint, and Uniconta 
Case stories: Leman and Rosendahl