“Going Global on a Shoestring” is written for entrepreneurs that understand the need for and the enormous potential offered by fast global growth, but need a framework for making it happen. The objective of the book is to provide a repository of tested ideas for how to start global expansion on a small budget, with only very few people and from a juvenile position in your domestic market. The book is the recipe for rapid international growth on a shoestring.
“Going Global on a Shoestring” builds upon Alexander Osterwalder’s business model framework, several selected case stories from the software industry and the author’s experience with growing small information technology companies to global market leaders.
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