The European challenge (one of them..)

Europe is a very fragmented market for almost anything. Most established companies have found ways to manage the many languages, cultures, tastes, behaviours, differences in legislation and other characteristics that makes Europe such a difficult and expensive place to do business....

The World is Flat

First posted: 16-08-2007 In his recent book “The World is Flat” Thomas L. Friedman reviews the consequences of the ever increasing capacity of the Internet. Particularly the improved communication bandwith between The USA and The Far East as well as the appetite of new Far East generations on higher...