Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors.
Your product is a crucial part of your business model, but there are other building blocks that are just as important.
This post is from “our own world” and describes the project of renovating the TBK Consult web sites. I would be grateful for any comments and suggestions from those of my readers who know much more about web sites and web based marketing than I do.
Five short videos on building, managing and optimising an indirect channel in the IT-industry.
Budgeting and planning in small and medium-sized companies require taking off the masks and speaking our mind frankly.
P&L issues are the responsibility of CEOs and business unit managers and will require that we speak business management “language.”
Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep and grow happy customers providing solutions with our product as a core component.
Success in big corporations is delivering on our budget again and again. Never come short and never come too high. Stay within 101-105%.
When Özlem Turhan enters the stage in New York tonight to receive the Stevie Award for the Best New Product or Service of the Year – Consumer Services she will think back on how this all started just a little over a year ago.
These 6+4 habits are really simple to learn and do not require a Ph.D. in astrophysics. Anybody can follow them although very few actually do. If you follow them you will have an easier life and people will notice and respect you.