Developing and Maintaining a Channel Partner Program

In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs. This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: Using a channel of...

Why I now have a Facebook page for my readers

Having conversations with your current and potential readership is a great way to promote a book and add value. But as each book is a $10 item these conversations have to take place in the public space helping drive the buzz and bring in more readers....

Software Industry Conference 2016

In this industry it is not enough to get the good ideas – you need to get them before everyone else makes them common best practise. I have been invited to deliver the closing keynote presentation at the Software Industry Conference in Bussum, the Netherlands on March 17th 2016. The title...

The successful turnaround of Secunia, part 2

There were many surprises and setbacks on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective....

The successful turnaround of Secunia, part 1

Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors....

Renovating and consolidating the TBK Consult web sites

Executives do not search Google for consultants to help them solve serious business problems. Management consulting is a relationship business and potential clients reach out to you because they know you or have been referred to you, by someone they know and trust....