Key Considerations for the Direct vs. Indirect Go-to-Market Approach

In the video, I discuss the main difference between the direct and the indirect go-to-market approach and how you can make the indirect approach work in your favour. This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart...

“Revenue Generation” as a Service

Let’s just face the brutal facts: Marketing and sales are not the core competencies of most information technology companies and that is the primary explanation that they may make it out of the startup stage, but they very rarely make it to the tipping point and beyond....

Nine Steps to a Successful 2019

One of the biggest time savings I have achieved comes from the decision to set up an office at home. Besides a saving of $10,000 in annual rent, I save 45 minutes every day on the commute. This corresponds to 50 effective working days per year....

Developing and Maintaining a Channel Partner Program

In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs. This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: Using a channel of...

Why I now have a Facebook page for my readers

Having conversations with your current and potential readership is a great way to promote a book and add value. But as each book is a $10 item these conversations have to take place in the public space helping drive the buzz and bring in more readers....

Software Industry Conference 2016

In this industry it is not enough to get the good ideas – you need to get them before everyone else makes them common best practise. I have been invited to deliver the closing keynote presentation at the Software Industry Conference in Bussum, the Netherlands on March 17th 2016. The title...