The successful turnaround of Secunia, part 2
There were many surprises and setbacks on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective....
The successful turnaround of Secunia, part 1
Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors....
The two main information technology channel challenges for 2016
Your product is a crucial part of your business model, but there are other building blocks that are just as important....
Renovating and consolidating the TBK Consult web sites
Executives do not search Google for consultants to help them solve serious business problems. Management consulting is a relationship business and potential clients reach out to you because they know you or have been referred to you, by someone they know and trust....
Building Successful Partner Channels – the video series
Microsoft has asked TBK Consult to provide tutorial content on how to overcome the challenges with building and growing an indirect sales channel and we have produced 5 short posts for their Smart Marketing Portal....
Budgeting in big and small companies – do you know the difference?
Budgeting and planning in small and medium-sized companies are not a sandbagging game that determines our destiny in the company. People approaching the exercise with such an attitude will not last long in this environment. Budgeting and planning in small and medium-sized companies require taking off the masks and...
This formula will make your channel partners successful
P&L issues are the responsibility of CEOs and business unit managers and will require that we speak business management “language.”...
The differences between the direct and the indirect go to market approaches
Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep and grow happy customers providing solutions with our product as a core component....
It is sandbagging time again – are you ready?
Accepting a budget we don’t believe in brings us into a psychological mode of proving we were right. Any option of proving that we cannot deliver will be used in a self-destructive approach towards failure. As a manager in the corporate environment, we must always be prepared to walk...
The magic happens when you want to make the world a better place!
When Özlem launched Classloom.com in April 2015 just a few months before the summer break she didn’t expect much traffic. She thought that teachers were busy wrapping up the year and wouldn’t have time to study a new Teacher-Parent-Student communication tool until after the summer break, but fortunately, she was wrong....