The book is a "must read" for all business development, marketing, sales and other revenue generation professionals in the information technology industry. ...

Improving something that already exists by making it easier to use, less expensive, faster to implement or adding some other convenience features is a viable way to start a business....

All companies have all kinds of issues all the time. The perfectly running company doesn't exist....

In the video, I discuss the main difference between the direct and the indirect go-to-market approach and how you can make the indirect approach work in your favour. This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart...

In the video, I discuss the process for channel partner recruitment from early stage to late stage....

Let’s just face the brutal facts: Marketing and sales are not the core competencies of most information technology companies and that is the primary explanation that they may make it out of the startup stage, but they very rarely make it to the tipping point and beyond....

One of the biggest time savings I have achieved comes from the decision to set up an office at home. Besides a saving of $10,000 in annual rent, I save 45 minutes every day on the commute. This corresponds to 50 effective working days per year....

In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs. This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: Using a channel of...

In the video, I discuss how can you design your value propositions to release the full potential your partner channel....

I the video I discuss the principles for when we can choose the indirect approach through independent channel partners and when are we better off going directly to the markets....