Key Considerations for the Direct vs. Indirect Go-to-Market Approach
In the video, I discuss the main difference between the direct and the indirect go-to-market approach and how you can make the indirect approach work in your favour. This is the second video in the Building Successful Partner Channels series of five videos that TBK Consult have made for the Microsoft Smart...
Channel Partner Recruitment from Early Stage to Late Stage
In the video, I discuss the process for channel partner recruitment from early stage to late stage....
Developing and Maintaining a Channel Partner Program
In the video, I discuss the channel partner program and the design principles we should apply for building successful partner programs. This is the fourth video in the “Building Successful Partner Channels” series of five videos that TBK Consult have made for the Microsoft Smart Partner Marketing portal. Transcript: Using a channel of...
When to Choose an Indirect Channel and When to go Direct?
I the video I discuss the principles for when we can choose the indirect approach through independent channel partners and when are we better off going directly to the markets....
My new book “Building Successful Partner Channels” is available!
“Fantastic! I found this book helpful for restructuring our channel strategy in one business line and the creation of a new channel of indirect partners. I would highly recommend this to anyone looking to learn more about the indirect channel strategy.”...
