Business development, marketing and sales are business processes just like R&D, G&A, manufacturing and logistics.
One of the biggest time savings I have achieved comes from the decision to set up an office at home. Besides a saving of $10,000 in annual rent, I save 45 minutes every day on the commute. This corresponds to 50 effective working days per year.
Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep and grow happy customers providing solutions with our product as a core component.