Tag Archives: channel

The two main information technology channel challenges for 2016

Reading time: 2 minutes. I cannot predict the future, so I’ll leave that to others. But I can with a 100% certainty tell you what the two major challenges will be in 2016 for information technology companies that want to serve their customers … Continue reading

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This formula will make your channel partners successful

– Reading time: Less than 4 minutes – Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel partner are product focused). However, the single … Continue reading

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The differences between the direct and the indirect go to market approaches

– The average reading time for this post is less than 4 minutes –  Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of … Continue reading

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Going Global on a Shoestring – The Start

Average reading time for this post is 8 minutes. What made Dataco so incredibly successful? How could we launch a complete LAN/WAN product line and achieve global coverage in less than two years and reach a position to sell the entire … Continue reading

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Selling software through a channel

Using a channel of independent companies to resell, implement and/or service your customers has a long tradition in the history of the software industry. For some software companies the channel has been a major contributor to global success, but for … Continue reading

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