How will you know if a certain sales approach will work or not?
You will have to continue to test, measure and test because the markets move all the time and what worked well yesterday may not work well tomorrow. The other day I received this question from one of my readers: Do you think that sending old fashioned “snail mail” might...
If you never receive inbound inquiries then there is something terribly wrong
Being in a market where potential customers are looking for what we offer, but never reaching out to us is a sign that we are doing something terribly wrong. If we do not have an increasing stream of inbound inquiries for what we offer then we must take a serious look at...
