Celebrating Nineteen Years on LinkedIn – What Did I Learn?
In the beginning, I thought LinkedIn was a digital version of my personal network. I only invited and accepted invitations from people that I knew. People I had met. So, for close to ten years, not much happened....
On social media, you get more of what you comment
Commenting on a post is the same as telling the social medium that the topic is engaging and relevant. Otherwise, you wouldn't spend time on it. ...
International Bestsellers – Marketing 1
This is the sixth article in a series describing how I produce international bestsellers. This time we will be discussing marketing. Links to the first 5 articles: Article 1: How to make an international bestseller Article 2: The four main activities in producing a bestseller Article 3: Idea and creation Article 4: Production...
Thought Leadership – Generating Inbound Leads on a Shoestring Budget
The quick 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your web site....
Reaching the 30,000 connections limit on LinkedIn – now what?
In this article, I answer these three questions: How did I reach 30,000 connections on LinkedIn, why does it make sense to have so many connections, and what will I do now? I reached the 30,000 connections limit on LinkedIn in December 2019, which means that I cannot accept...
What I learned from writing over 200 articles on LinkedIn
LinkedIn Publishing is a peripheral supplement to my content marketing activities. It is not the main stage. The marginal cost of reposting material is minimal, and the gain in terms of exposure, SEO recognition (LinkedIn articles are indexed by Google) and engagement justifies the effort. For the time being,...
The ignorant customer and the unfortunate salesman?
It is easy to jump to the conclusion that potential customers that don’t get it must be “ignorants.” However, blaming our failing sales strategy on the customers may prevent us from making the changes that could overcome the resistance. Look in the mirror. That’s where all the answers are....
Why I now have a Facebook page for my readers
Having conversations with your current and potential readership is a great way to promote a book and add value. But as each book is a $10 item these conversations have to take place in the public space helping drive the buzz and bring in more readers....
How LinkedIn made me a bestselling author
When I joined LinkedIn in 2004 I was not in a situation where I personally needed to be found, but I did want my company to be found, so I invested in building my profile around my company. In 2015 that changed and I embarked on a completely different...
Management Consulting Essentials: Client references
This is the 11th post in a series of posts addressing the issue that too many independent management consultants are working too many hours for too little pay. See the end of this post for a summary and a list of subjects in the series. This post is about winning...