Tag: Linkedin

The ignorant customer and the unfortunate salesman?

It is easy to jump to the conclusion that potential customers that don’t get it must be “ignorants.” However, blaming our failing sales strategy on the customers may prevent us from making the changes that could overcome the resistance. Look in the mirror. That’s where all the answers are....

Why I now have a Facebook page for my readers

Having conversations with your current and potential readership is a great way to promote a book and add value. But as each book is a $10 item these conversations have to take place in the public space helping drive the buzz and bring in more readers....

How LinkedIn made me a bestselling author

When I joined LinkedIn in 2004 I was not in a situation where I personally needed to be found, but I did want my company to be found, so I invested in building my profile around my company. In 2015 that changed and I embarked on a completely different...

Management Consulting Essentials: Client references

This is the 11th post in a series of posts addressing the issue that too many independent management consultants are working too many hours for too little pay. See the end of this post for a summary and a list of subjects in the series. This post is about winning...

Management Consulting Essentials: Positioning

I meet and talk with a lot of independent management consultants.  99% of them are extremely busy.  They are so busy that they have little time to learn new approaches, keep up with the development in their area(s) and develop their business. Most of them even complain that they...