Management Consulting Essentials: SPIN Selling
If there is one sales approach that an independent management consultant should master, my recommendation is SPIN Selling. SPIN Selling is the brainchild of Neil Rackham who wrote a book of the same name in 1988. SPIN was the first approach to try and kill the perception that selling...
Management Consulting Essentials: The first meeting
I meet and talk with a lot of independent management consultants. 99% of them are extremely busy. They are so busy that they have little time to learn new approaches, keep up with the development in their area(s) and develop their business. Most of them even complain that they...
The four types of consulting
This post explains the 4 types of consulting as they are defined by David H. Maister....