Monthly Archives: December 2015

Renovating and consolidating the TBK Consult web sites

– Reading time: 4 minutes – This post is from “our own world” and describes the project of renovating the TBK Consult web sites. I would be grateful for any comments and suggestions from those of my readers who know much more … Continue reading

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Building Successful Partner Channels – the video series

Using a channel of independent companies to find, win, make, keep and grow happy customers on our behalf has a long tradition in the software industry. For some software companies the indirect channel has been a major contributor to global … Continue reading

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Budgeting in big and small companies – do you know the difference?

– The average reading time for this post is 5 minutes –  Budgeting and business planning are established and repetitive activities in any big corporation. Excel templates and fixed planning formats are made available ensuring that the budgets and corresponding … Continue reading

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This formula will make your channel partners successful

– Reading time: Less than 4 minutes – Most potential information technology channel partners will initially be attracted to us because of the features and functions that our product provides (most information technology channel partner are product focused). However, the single … Continue reading

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The differences between the direct and the indirect go to market approaches

– The average reading time for this post is less than 4 minutes –  Using a direct go-to-market approach means that we are employing and paying all the resources required for finding, winning, making, keeping and growing happy customers. The benefit of … Continue reading

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