Category: Business development

Software Industry Conference 2016

In this industry it is not enough to get the good ideas – you need to get them before everyone else makes them common best practise. I have been invited to deliver the closing keynote presentation at the Software Industry Conference in Bussum, the Netherlands on March 17th 2016. The title...

The successful turnaround of Secunia, part 2

There were many surprises and setbacks on the road, but acting swiftly and correcting failures fast enabled Colsted and his team to achieve the overall objective....

The successful turnaround of Secunia, part 1

Colsted and his team knew that expecting resellers to invest in lead generation at this early stage of market penetration was unrealistic and they, therefore, set off to design lead generation campaigns for their distributors....

Building Successful Partner Channels – the video series

Microsoft has asked TBK Consult to provide tutorial content on how to overcome the challenges with building and growing an indirect sales channel and we have produced 5 short posts for their Smart Marketing Portal....

Budgeting in big and small companies – do you know the difference?

Budgeting and planning in small and medium-sized companies are not a sandbagging game that determines our destiny in the company. People approaching the exercise with such an attitude will not last long in this environment. Budgeting and planning in small and medium-sized companies require taking off the masks and...