Tag: Marketing

Reaching the 30,000 connections limit on LinkedIn – now what?

In this article, I answer these three questions: How did I reach 30,000 connections on LinkedIn, why does it make sense to have so many connections, and what will I do now?  I reached the 30,000 connections limit on LinkedIn in December 2019, which means that I cannot accept...

Slow down – it’s not your business

As a management consultant you have to take responsibility for the outcome of the process you are engaged to help improve. You cannot assume responsibility for the final results. That responsibility resides with the client’s executives, but you have to guarantee the quality of your own contributions....

Helly-Hansen and online shopping – a sad experience

I am a passionate skier.  But my ski dress needs to be replaced.  I bought my ski jacket in New Zealand in 1995.  It’s a Columbia and it has served me well.  The ski pants was bought in Århus in Denmark in 1996 and they are Helly Hansen....

Personal e-mails as a marketing vehicle?

Each person in your organization is submitting in average 10 personal e-mails to external business contacts each and every working day. If your company employs 500 people the volume of personal e-mails to external contacts will be in the magnitude of 1.000.000 each year....