Category Archives: Blog
Key Considerations for the Direct vs. Indirect Go-to-Market Approach
In the video, I discuss the main difference between the direct and the indirect go-to-market [...]
May
Channel Partner Recruitment from Early Stage to Late Stage
In the video, I discuss the process for channel partner recruitment from early stage to [...]
May
“Revenue Generation” as a Service
Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]
May
Nine Steps to a Successful 2019
One of the biggest time savings I have achieved comes from the decision to set [...]
Jan
Developing and Maintaining a Channel Partner Program
In the video, I discuss the channel partner program and the design principles we should [...]
Mar
The Channel in Your Value Proposition
In the video, I discuss how can you design your value propositions to release the [...]
Mar
When to Choose an Indirect Channel and When to go Direct?
I the video I discuss the principles for when we can choose the indirect approach [...]
Feb
Why I now have a Facebook page for my readers
Having conversations with your current and potential readership is a great way to promote a [...]
Feb
Software Industry Conference 2016
In this industry it is not enough to get the good ideas – you need [...]
Feb
The successful turnaround of Secunia, part 3
Picking the right person and getting the right team into the right seats on the [...]
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Jan