Category Archives: Blog

Key Considerations for the Direct vs. Indirect Go-to-Market Approach

In the video, I discuss the main difference between the direct and the indirect go-to-market [...]

Channel Partner Recruitment from Early Stage to Late Stage

In the video, I discuss the process for channel partner recruitment from early stage to [...]

“Revenue Generation” as a Service

Let’s just face the brutal facts: Marketing and sales are not the core competencies of [...]

Nine Steps to a Successful 2019

One of the biggest time savings I have achieved comes from the decision to set [...]

Developing and Maintaining a Channel Partner Program

In the video, I discuss the channel partner program and the design principles we should [...]

The Channel in Your Value Proposition

In the video, I discuss how can you design your value propositions to release the [...]

When to Choose an Indirect Channel and When to go Direct?

I the video I discuss the principles for when we can choose the indirect approach [...]

Why I now have a Facebook page for my readers

Having conversations with your current and potential readership is a great way to promote a [...]

Software Industry Conference 2016

In this industry it is not enough to get the good ideas – you need [...]

The successful turnaround of Secunia, part 3

Picking the right person and getting the right team into the right seats on the [...]


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