Preparing for 2022: It is sandbagging time again – are you ready?
Accepting a budget you don’t believe in brings you into a psychological mode of proving you were right. Any option of proving that you cannot deliver will be used in a self-destructive approach towards failure. As a manager in the corporate environment, you must always be prepared to walk...
How the Value of a Reseller Channel Can Be Counted in Billions
When a customer implemented an ERP solution from Navision, only ten per cent went for licenses. Ninety per cent of the value was created by and remained with the dealers....
My recipe for making international bestsellers
This is the first article in a series that describes how I made several international bestsellers...
Thought Leadership – Generating Inbound Leads on a Shoestring Budget
The quick 10-step shoestring process for becoming a thought leader within your subject matter domain and how to use this position to drive quality traffic from all over the world to your web site....
Reaching the 30,000 connections limit on LinkedIn – now what?
In this article, I answer these three questions: How did I reach 30,000 connections on LinkedIn, why does it make sense to have so many connections, and what will I do now? I reached the 30,000 connections limit on LinkedIn in December 2019, which means that I cannot accept...
The Difference Between Business Development and Sales
Business development, marketing and sales are business processes just like R&D, G&A, manufacturing and logistics....
I Don’t Sell Anything
Selling management consulting is a relationship business. Without bilateral, trusting relationships there will be no engagements. Thus, before we move to the details of a potential consulting engagement, there are some rituals that must be completed....
What I learned from writing over 200 articles on LinkedIn
LinkedIn Publishing is a peripheral supplement to my content marketing activities. It is not the main stage. The marginal cost of reposting material is minimal, and the gain in terms of exposure, SEO recognition (LinkedIn articles are indexed by Google) and engagement justifies the effort. For the time being,...
How will you know if a certain sales approach will work or not?
You will have to continue to test, measure and test because the markets move all the time and what worked well yesterday may not work well tomorrow. The other day I received this question from one of my readers: Do you think that sending old fashioned “snail mail” might...
The ignorant customer and the unfortunate salesman?
It is easy to jump to the conclusion that potential customers that don’t get it must be “ignorants.” However, blaming our failing sales strategy on the customers may prevent us from making the changes that could overcome the resistance. Look in the mirror. That’s where all the answers are....