Category: Strategy

The International Software Product Management Association (ISPMA) is an open non-profit association of experts, companies, and research institutes with the goal to foster software product management excellence across industries....

In this article, I answer these three questions: How did I reach 30,000 connections on LinkedIn, why does it make sense to have so many connections, and what will I do now?  I reached the 30,000 connections limit on LinkedIn in December 2019, which means that I cannot accept...

Selling management consulting is a relationship business. Without bilateral, trusting relationships there will be no engagements. Thus, before we move to the details of a potential consulting engagement, there are some rituals that must be completed....

LinkedIn Publishing is a peripheral supplement to my content marketing activities. It is not the main stage. The marginal cost of reposting material is minimal, and the gain in terms of exposure, SEO recognition (LinkedIn articles are indexed by Google) and engagement justifies the effort. For the time being,...

You will have to continue to test, measure and test because the markets move all the time and what worked well yesterday may not work well tomorrow. The other day I received this question from one of my readers: Do you think that sending old fashioned “snail mail” might...

"How long is a shoestring?" asked Rick Pizzoli when he first heard about the title of my next book. Rick, who runs Sales Force Europe and lives by helping primarily US companies enter the European markets, knows about where the challenges lie....

The story about PLATO is not only interesting, but it will also teach you a lesson or two. It explains the fate of great ideas that are not in sync with the times and how large, well-established companies can make bigger mistakes than they can afford....

All had been well until the early 1990s, when consultants McKinsey & Company recommended that the company embark on a “hunter” strategy of buying up poor-quality airlines around Europe, sorting them out with some high-quality Swiss management, and so step up into the big league of international airlines. In...

Improving something that already exists by making it easier to use, less expensive, faster to implement or adding some other convenience features is a viable way to start a business....

All companies have all kinds of issues all the time. The perfectly running company doesn't exist....