Category Archives: Strategy
The successful turnaround of Secunia, part 3
Picking the right person and getting the right team into the right seats on the [...]
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Jan
The successful turnaround of Secunia, part 2
There were many surprises and setbacks on the road, but acting swiftly and correcting failures [...]
1 Comments
Jan
The successful turnaround of Secunia, part 1
Colsted and his team knew that expecting resellers to invest in lead generation at this [...]
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Jan
The two main information technology channel challenges for 2016
Your product is a crucial part of your business model, but there are other building [...]
Jan
Building Successful Partner Channels – the video series
Microsoft has asked TBK Consult to provide tutorial content on how to overcome the challenges with building [...]
Dec
This formula will make your channel partners successful
P&L issues are the responsibility of CEOs and business unit managers and will require that [...]
Dec
The differences between the direct and the indirect go to market approaches
Using an indirect go-to-market approach means finding, recruiting and managing independent companies that find, win, make, keep [...]
Dec
It is sandbagging time again – are you ready?
Accepting a budget we don’t believe in brings us into a psychological mode of proving [...]
Nov
The magic happens when you want to make the world a better place!
When Özlem launched Classloom.com in April 2015 just a few months before the summer break she didn’t [...]
Nov
The 6+4 habits that will make you stand out from the crowd
Trustworthiness is the most crucial character trait in any relationship. All other virtues fade in [...]
Nov
